Advertising to Teens Advertising to Teens is Challenging! Advertising to Teens is a challenge as they are a more volatile and slightly more unpredictable group of consumers. Aged between 12 to 17 years old, teens whilst having limited income, have one of the highest rates of disposable income. Impulse buys, trends and fast-changing fads often have an impact on the way that teens make purchases — and advertisers need to be aware of this and be willing to adjust their ad campaigns accordingly.
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Youth Marketing is a term used in the marketing and advertising industry to describe activities to communicate with young people, typically in the age range of 13 to More specifically, there is the teen marketing, targeting people age 13 to 17, college marketing, targeting college-age consumers, typically ages 18 to 24, young adult marketing, targeting youngsters use professionals , typically ages 25 to The youth market is critical because of the demographic's buying power and its members' influence on the spending of family members. In addition, teens and young adults often set trends that are adopted by other demographic groups. While frowned upon for teens and young adults, another common way advertisers target the older youth market is through product placement , which occurs when a brand name product appears in a medium not necessarily related to the product itself.
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When the world's largest social network and a major purveyor of data considers this demographic priceless, you pay attention. Today's teens are at the center of a massive turf war that's roiling the tech industry. The question is: why? What's so important about this age group and, perhaps more importantly, what are new emerging tech companies doing to lure them away? One thing's for certain: today's teens are not doing business as usual, and in order to keep them happy, you need to do a lot more than get an endorsement from Justin Bieber.